This work is contrary to many other schools of thought in executive sales training which I openly challenge. I do some stepping on toes, but not out of mischievious intent. Only that I need to draw a firm comparison between this system of executive sales training and all other systems. And I do so out of my conviction that this book presents the most advanced school of thought available for executive sales training.

I particularly call your attention to the overwhelming supporting scientific data referenced throughout this book. This scientific data points to a major breakthrough in personal development.

This book was gleaned from lecture notes I used when making presentations to sales training classes. The receptivity I received, and the growing acceptance among corporations of this system of executive sales training, led me to expand my lecture notes into this comprehensive text. I sincerely hope that this book serves to open your awareness to a broadened understanding of human potential and its development. May you enjoy reading this book as much as I have enjoyed writing it.